Why Are Digital Ads Becoming Less Effective Nowadays?
Digital advertising is the fastest-growing marketing channel. The target marketing for advertisement is all about the location which is now shifted to ‘Online’. Digital marketing has changed the trend by giving power back to the consumer. On the other hand, marketers are under the constant pressure of making innovative, creative, […]Read more: Why Are Digital Ads Becoming Less Effective Nowadays?
Client management lessons I learned from Living on a Prayer by Bon Jovi
How Jon Bon Jovi predicted inclusive advertising, resource preservation, and process focus.Read more: Client management lessons I learned from Living on a Prayer by Bon Jovi
Digital Needs of Non-Traditional Families
The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers.Read more: Digital Needs of Non-Traditional Families
Key Principles of a Cross-Channel Digital Marketing Strategy
A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.Read more: Key Principles of a Cross-Channel Digital Marketing Strategy
Client management lessons I learned from Ground Control to Major Tom by David Bowie
This article was first published in Beloved by Clients, and you can read it here. Ground Control to Major Tom–a song I just can’t call by its official name “Space Oddity” because the key line in the chorus is too melded into my brain–is an emotionally powerful articulation of a […]Read more: Client management lessons I learned from Ground Control to Major Tom by David Bowie
Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics
This article was first published in Beloved by Clients, and you can read it here. It’s so obvious to any digital marketer, it’s almost a truism: the catchier your words are, the more they will stick in people’s minds. It’s hard to find a tautology more direct than that: “if something […]Read more: Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics
The Link Between Data Consent And Display Marketing
With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. […]Read more: The Link Between Data Consent And Display Marketing
The Growing Influence Of Amazon On PPC Marketing
When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]Read more: The Growing Influence Of Amazon On PPC Marketing
Is Google going to court for an antitrust investigation?
So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]Read more: Is Google going to court for an antitrust investigation?
Is Branded Content the new black?
So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new […]Read more: Is Branded Content the new black?
The Evolution of Conversion Tracking
While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for […]Read more: The Evolution of Conversion Tracking