How to Deal With the Emerging Trends of Ad Tech in the Asia Pacific Region (APAC)?
The world of advertising marketing has gone through a major change over the past few years as it has never before. The Asia Pacific region consists of 60% of the overall population of the world. The internet market in APAC is growing rapidly now which further causes an increase in […]
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What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?
According to a lot of marketers and businessmen, the end of third-party cookies indicates the end of online advertising. But that might not be the case. A cookie-less future will bring both obstacles and opportunities for businessmen. They may have to find more effective ways to drive data and stay […]
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Why Google Is Banning Ads Denying Climate Change
It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]
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What It Means For Users To Access Advertisers’ History Online
So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]
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The Relationship Between Phone Usage And Display Ads
The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]
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The Link Between Display Ads And Robo-Advisors
For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]
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Ads that sell more than just a product
Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]
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Gmail ads moving into the Discovery Ads umbrella
Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boil down, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going […]
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Google Web Story Ads are here, via the Display Network. But will anyone use them?
So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]
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New Google Ads option to “View local competitive visits and search terms”
I was pleasantly surprised to discover, on the tip from a friend, that Google has silently created a new Google Ads / Adwords help page about an apparently-secretly-launched feature, to view local competitive and search terms. This is a new report that effectively tells you what search queries similar businesses […]
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Tik-Tok Bans Ads On Weight Loss Products
TikTok recently announced that it is banning ads on–wait for it, or perhaps I should say, “weight for it”–weight loss products. Har, har. So, TikTok has a list of reasons why, and they all sound great: they’re doing their part in their fight against body shaming. That’s great. But any long-time […]
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