Display Ads News

Top Influencer Marketing Trends In 2022

This article will discuss the recent changes and trends of influencer marketing in 2022 to get insight into how it will change the digital world.

Where Has Media Talent Gone Wrong in the Industry?

This article will discuss how media talent is getting worse in different areas of the industry with the help of a study and statistics to solidify the statement.

How Prepared Is the Ad Industry for a Cookieless Future?

This article will discuss how publishers are moving forward in the ad industry without third-party cookies and what a digital world will look like in the future.

Where Are the Ad Budgets Going According to the 2022 Global Ad Spend?

This article will discuss the increase in worldwide ad spending in 2022 by considering multiple factors and aspects. Advertising is a crucial component of a business’s growth. Since the number of internet users is increasing daily and so is the digital ads marketing spend. Many brands have started investing their resources in display ads to reach users.

It’s Official: The Exact Match Conference Is Happening!

The PPC Club 83 community, over the last few years, has become such a wonderful space, with such constant conversations of high-quality, trusted people that we just enjoy discussing PPC & non-PPC issues as well as our weekly Alcohol & Advertising, that... We decided to have a conference! And to go all out: in an exotic location for maximal focus and a wonderful experience.

Why People Are Losing Jobs in the Ad Industry

While global ad spend on display ads is increasing every year, not everything is rosy in the world of online advertising. Online advertisers are choosing to lay off employees by the dozen every few months. Why? Let’s find out.

Why In-Content Ads Are Enjoying Success

In-content advertising is slowly rising in popularity. Now, every advertiser is convinced that this ad format is the way to go. Let’s break down the benefits of in-content advertising and try to change your mind if you’re among the naysayers.

Australian Watchdog Sues Facebook for a New Scam Ad Issue

Over time, there became a spread of scam ads on Facebook in Australia. This caused the Australian Competition and Consumer Commission to take legal action against it. Read this article to get full details of the issue.

Xbox Games Will Show Ads Now

In this article, we will discuss Microsoft’s idea of running ads on Xbox games.

Performance-Driven Ad Formats Dominate Latin American Retail Media Markets

In this article, we will talk about how much dependent Latin American Retail Media Markets are on lower-funnel actions, i.e. sponsored product ads, and a few effective ways of using this ad format to get the desired results.

Generation Z Evades Display Ads – Goes for Native Advertising

Generation Z includes those who were born between 1997 and 2010, i.e. the pre-teens to young graduates. The one thing that is common among Gen Z is that they grew up in the digital world with laptops, smartphones, and tablets.