Facebook Phasing Out 28 Day Click Attribution
Facebook is making a non-trivial change and it seems like it is trying to keep it on the down-low. Gil David and others report that Facebook reps have been telling them that they’re removing the 28-day click attribution in October. A few people online and with whom I spoke are […]Read more: Facebook Phasing Out 28 Day Click Attribution
Facebook finally removes infamous 20% text limit
Big news from Facebook: Apparently, they’ve removed the famous (infamous) 20% text limit: While the above message was sent privately (apparently; not to me!), it is also mentioned on their official help pages. So, I have to admit: this 20% rule has pained me over the years. In many ways. First, […]Read more: Facebook finally removes infamous 20% text limit
Two Major Display Ad Companies Call Off Their Merger
One of the biggest pieces of news in the display and programmatic advertising industry in 2019 was the $2 billion merger of Taboola and Outbrain. But guess what? It’s been called off. Why has it been called off? Covid, market conditions, all the usual. That’s what they tell us. Of course. […]Read more: Two Major Display Ad Companies Call Off Their Merger
iOS 14 and Its Impact on Display Advertising
So it’s official: Facebook announced that you can’t do serious targeting on ads for iOS 14. Here is the key part of their words: Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on […]Read more: iOS 14 and Its Impact on Display Advertising
Microsoft Advertising now gives you free stock photos to use for your display ads
Microsoft’s alternative to Adwords–Bing Ads, to use the name we always use but Microsoft is trying to get us away from, just as much as Google is trying to get us away from “Adwords” to use the always-ambiguous “Google Ads”–has been testing out their display network. You may have missed […]Read more: Microsoft Advertising now gives you free stock photos to use for your display ads
Google Launching Display Ad Disclosure Info
Various sources are reporting an interesting new initiative from Google. An upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome […]Read more: Google Launching Display Ad Disclosure Info
You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see: “learn how Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…”. Only to click on the link and find out that what happened was completely different. It was normal (and annoying) […]Read more: You Won’t Believe What Google Banned—It’s Clickbait!