Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Display Ads As Signalling: A BBC Ad

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw a display ad (not from AdWords, but I didn’t inspect the source to see which network it was) for the BBC. Let’s see if what stands out to me also stands out to you. Look at this screenshot I took: […]

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What is Ad Fatigue?

What is Ad Fatigue?

Ad fatigue is an important concept to keep in mind for display ads. In short, it is when people in your target market see the same ad of yours again and again. It results in fatigue because the ad goes from subconscious messaging to conscious frustration! I’m writing this article […]

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What is the LUMAscape List of Online Advertising Companies?

What is the LUMAscape List of Online Advertising Companies?

Do you know about the “LUMAscape”? Let’s take a peek:  When online display advertising first started there was a spike in companies focusing on different areas of the industry. This created confusion because there were so many companies. Those interested in online advertising struggled to figure out the focus of each […]

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Excellent Intro to Responsive Ads on Display Campaigns

Excellent Intro to Responsive Ads on Display Campaigns

Do you want to learn more about responsive display ads? Our friends at the quality PPC firm Surfside have a video that is a great starter for learning how to navigate these responsive ads. Responsive ads are an ad type that Google is pushing to be the future of ad types. […]

Read more: Excellent Intro to Responsive Ads on Display Campaigns