Google Ads (Adwords) Archives - Page 3 of 5 - Google Ads, Display Ads Deep Dive

Ad Platforms, Display Campaigns (General), Google Ads (Adwords)

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any differently), enter your go-to advertising news portal (about that: ever heard of this great one named Display Ads Deep Dive? I heard they are awesome), and found out that Google has now updated their policies (as always, on behalf of users’ privacy) and prohibited something new.

Ad Platforms, Display Campaign Secrets & Tips, Display Campaigns (General), Fraud, Google Ads (Adwords)

How Gender Identity Can Influence A Display Ad Campaign

It's no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it work in the first place? Well, I'm here to discuss exactly that. A lot more than that but we'll get into those details shortly.

Ad Platforms, Display Campaign Secrets & Tips, Display Campaigns (General), Google Ads (Adwords)

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our browsing history.

Display Campaigns (General), Google Ads (Adwords)

The scandal Google’s fancy lawyers could have prevented

Do you remember last week’s article on Google and Facebook’s secret Ad deal? If you don’t, let me summarize it for you.

Display Campaigns (General), Google Ads (Adwords)

Why is everyone ignoring Google Ads’ FLoC Strategy?

Short answer: Because it sucks. But hey, what’s the point of being here if I’m not going to explain to you in an incredibly detailed and deep manner why an Advertising Strategy didn’t work, right? So today we’ll go deep diving into what’s up with Google Ads FLoCs, what are they, and most importantly, why aren’t their competitors trying to join them, according to this article.

Ad Platforms, Google Ads (Adwords)

Is Google and Facebook’s deal really one of a kind?

The advertising industry keeps changing all the time, Display Ads keep trying to prove effectiveness, advertisers search for new techniques and brands make their best efforts to keep up with them. Just like that, is that our beloved advertising world forces us to adapt, improve and challenge us more and more.

Google Ads (Adwords), PPCs and Agencies

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may come in a bunch of different sizes and shapes.

Ad Platforms, Google Ads (Adwords), Marketing

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy one of the first ones in doing something about it? Well, today, we’ll go through a deep analysis on what’s actually going on there, shall we?

Google Ads (Adwords)

Why might Google Ads shut down my account? Here’s The Complete List!

If you’ve been in the PPC field for a while, even if it’s a little while, you are familiar with the most popular issue that we deal with: Having Google Ads randomly shutting down your account and refusing to give it back. I believe this problem wouldn’t be so terrible if they gave you an explanation on why they chose to permanently ban your thousands-of-dollars-worth Ad Campaign, but they don’t. So today, my friends, we are going to go through some of the most popular reasons Google’s chosen to ban accounts, shall we?

Ad Platforms, Google Ads (Adwords)

Is Google silently advancing in the path to fully strict regulation?

So the other day I was reading Roundtable’s article on Sugar Dating Ads and Google banning them. In this article, they discuss topics that Google decided to include in their Inappropriate Content Policy that used to be in the Adult Content Policy. These categories include sexually explicit content, child abuse imagery, mail-order brides, and adult themes in family content. This situation led me to think about how the Advertising world has changed and evolved from its beginnings. Of course, this is not brand new information since every field is supposed to evolve in time, but how crazy is it that some of these topics are actually banned by law, and Google just now decided to not allow its Ad Campaigns to be launched?

Display Ads News, Google Ads (Adwords)

Gmail ads moving into the Discovery Ads umbrella

Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google.

Google Ads (Adwords)