Potential TikTok Ban: Where Would Advertisers and Users Go?
In this article, we will discuss the switch that users and advertisers will make after TikTok disappears.Read all
Why Is It Not the Right Time for Google and YouTube to Drift Apart?
This article will discuss the current market positions of both Google and YouTube to show why it is not an appropriate time for them to drift apart.Read all
Analysis of a Click-Worthy Display Ad
In this article, we will have a detailed discussion of a click-worthy social display ad.Read all
TikTok Strikes Up the Addiction Among the Gen X and Millennials
In this article, we will discuss the audience’s growing addiction to TikTok, which surprisingly hasn’t only affected Gen Z but also millennials and Gen X.Read all
US Online Media Spend In 2022 and a Complete Picture for 2023
This article will discuss the total spending on online media in 2022 and a detailed analysis and estimate for 2023.Read all
An Analysis of a Digital Ad Gone Unexpectedly Wrong
This article will analyze a digital ad about a social issue that went unexpectedly wrong.Read all
Best Practices for Marketers to Scale Ads Everywhere
This article will discuss the best practices that can help marketers scale ads everywhere.Read all
The Outcome of Social Media In 2023
This article will discuss the changes that 2023 will bring to social media.Read all
An Analysis of the Worst Marketing Disaster: How Can You Avoid It?
Display ads give advertisers limited space and time to grab the audience’s attention. Only some advertisers know how to seize this opportunity and make the most out of it. Just like you need to know all the best things to create a good display ad, you should also know all […]Read all
Will Media Agencies Increase Their YouTube Investments This Year?
This article will discuss the expectations of investments by media agencies in YouTube for 2023.Read all
Which Digital Platforms Will Marketers Prefer to Invest In This Year?
This article will discuss the digital platforms marketers will consider for investment this year.Read all