Ad Platforms

UK TikTok Marketing 2023: Why TikTok Has Become a Must in the Marketer Media Mix?

In this article, we will discuss the importance of TikTok marketing and why it has become so necessary for marketers.

Data Drop: 3 Charts on Facebook, Twitter, and YouTube Ad Spending by Industry

In this article, we will discuss the ad spendings on different platforms like Facebook, Twitter, and YouTube.

Navigating the Shifting Tides: An In-Depth Look at Current Digital Ad Trends and Retail Media’s Battle Against Amazon

In this article, we will be taking a look at two significant digital ad trends to further understand the current status of retail media platforms.

A Detailed Analysis of an Effective Google Display Ad that Delivered Impressive Results

This article will analyze an effective Google display ad that delivers impressive results.

Navigating the Cookieless Future: Advertisers’ Concerns and Strategies for Scalability

In this article, we will discuss the advertiser's concerns regarding scalability following the demise of cookies.

TikTok’s Data Sharing Misstep: An Opportunity for Marketers to Explore Shorts and Reels

This article will discuss the data-sharing concern regarding TikTok causing marketers to shift to alternative platforms.

How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data

Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast.

Surfing the Google Display Ad Wave: A Deep Dive Into GEICO’s Multi-policy Discount

Hey there, digital marketers! Today, you will be catching a wave through the challenging world of Google Display Ads, with a GEICO riding shotgun.

YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts

This article discusses YouTube's strategic showcase of its Shorts feature at NewFronts, highlighting its ambition to vie for short-form content advertising dollars against rivals like TikTok.

YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts

This article discusses YouTube's strategic showcase of its Shorts feature at NewFronts, highlighting its ambition to vie for short-form content advertising dollars against rivals like TikTok.

The AI Revolution in Advertising: How Google’s Generative AI Will Transform the Industry

In this article, we will discuss Google’s latest decision to offer generative AI to advertisers and its impact to the industry.