Ad Platforms

TikTok’s New Search Ads Toggle: Boosting Conversions and Slashing Costs for Advertisers

This article will discuss how TikTok has opened doors to new advertising possibilities.

Unlocking Growth: How eBay’s Ingenious Strategies Catapulted Its Retail Media Network by 35%

In this article, we will discuss the key factors that have caused the impressive growth of eBay.

Google’s Video Format Name Change: A Clearer Path or a Muddy Waters Dilemma?

In this article, we will discuss Google's decision to change the name of the video ad format.

Vertical Video Advertising: Exploring TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight

This article serves as a guide to navigating the dynamic world of vertical video ads on these platforms.

UK TikTok Marketing 2023: Why TikTok Has Become a Must in the Marketer Media Mix?

In this article, we will discuss the importance of TikTok marketing and why it has become so necessary for marketers.

Data Drop: 3 Charts on Facebook, Twitter, and YouTube Ad Spending by Industry

In this article, we will discuss the ad spendings on different platforms like Facebook, Twitter, and YouTube.

Navigating the Shifting Tides: An In-Depth Look at Current Digital Ad Trends and Retail Media’s Battle Against Amazon

In this article, we will be taking a look at two significant digital ad trends to further understand the current status of retail media platforms.

A Detailed Analysis of an Effective Google Display Ad that Delivered Impressive Results

This article will analyze an effective Google display ad that delivers impressive results.

Navigating the Cookieless Future: Advertisers’ Concerns and Strategies for Scalability

In this article, we will discuss the advertiser's concerns regarding scalability following the demise of cookies.

TikTok’s Data Sharing Misstep: An Opportunity for Marketers to Explore Shorts and Reels

This article will discuss the data-sharing concern regarding TikTok causing marketers to shift to alternative platforms.

How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data

Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast.