TikTok’s Data Sharing Misstep: An Opportunity for Marketers to Explore Shorts and Reels
This article will discuss the data-sharing concern regarding TikTok causing marketers to shift to alternative platforms.
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How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data
The big picture: Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast. “That is not great compared to almost anything in recent memory; however, there is a U-shape to this line,” our analyst Ethan […]
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Surfing the Google Display Ad Wave: A Deep Dive Into GEICO’s Multi-policy Discount
Hey there, digital marketers! Today, you will be catching a wave through the challenging world of Google Display Ads, with a GEICO riding shotgun.
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YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts
This article discusses YouTube’s strategic showcase of its Shorts feature at NewFronts, highlighting its ambition to vie for short-form content advertising dollars against rivals like TikTok.
Read more: YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts
YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts
This article discusses YouTube’s strategic showcase of its Shorts feature at NewFronts, highlighting its ambition to vie for short-form content advertising dollars against rivals like TikTok.
Read more: YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts
The AI Revolution in Advertising: How Google’s Generative AI Will Transform the Industry
In this article, we will discuss Google’s latest decision to offer generative AI to advertisers and its impact to the industry.
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How Facebook and Instagram’s Recent Issues are Impacting Agencies’ Confidence
In this article, we will discuss the statistics and reasons why agencies’ confidence in the efficacy of Facebook and Instagram is decreasing.
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Potential TikTok Ban: Where Would Advertisers and Users Go?
In this article, we will discuss the switch that users and advertisers will make after TikTok disappears.
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Why Is It Not the Right Time for Google and YouTube to Drift Apart?
This article will discuss the current market positions of both Google and YouTube to show why it is not an appropriate time for them to drift apart.
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TikTok Strikes Up the Addiction Among the Gen X and Millennials
In this article, we will discuss the audience’s growing addiction to TikTok, which surprisingly hasn’t only affected Gen Z but also millennials and Gen X.
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The Outcome of Social Media In 2023
This article will discuss the changes that 2023 will bring to social media.
Read more: The Outcome of Social Media In 2023