This Week in Digital Advertising Data (February 4th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

According to The Drum, for the first time, Amazon reveals astounding $31.2bn revenue from advertising.
A new research report on US insurance companies digital ad spending growth will decelerate in 2022 and 2023, in line with the rest of the financial services industry. But insurance will maintain its title as the industry’s largest ad spender, comprising 45.0% of total financial services spending in 2023.
In this article about how influencer content positively impacts purchase, and according to the ‘State of Marketing in 2021’ report, 82% of marketers are leveraging content marketing in 2021, and it would be no surprise to see this continuing into 2022.