How wonderful is it that 2021’s last day it’s a Friday? Let’s see what the numbers were up to on the final week of the year… and Happy 2022 everyone!

• eMarketer’s survey on brand loyalty indicates that 76% of users believe brand loyalty is buying a product or service regularly, 66% that it’s using a brand for a long time, and 61% that it’s all about referring that brand to other people.
• AdExchanger explains that the advertising company Taboola made Connexity, a leader in ecommerce affiliate marketing, for $800 million.
• AdExchanger’s article on where the tech giants stand at the end of 2021 shows that Apple earned $3 billion in ad revenue, LinkedIn surpassed a $10 billion run rate, and that Microsoft earned $8.5 billion in search ad revenue this year.