Hello Everyone!
Let’s see what’s happened in the world of online advertising this past week:
Chiefmartec reports the marketing ecosystem expanded by around $120 billion over the past 10 years to a $300 billion total.
eMarketer forecasts Alibaba’s net ad revenues will grow by only 6.5%, this is because of the dramatic deceleration in its search ad business, which grew 41.2% last year but will grow only 8.9% this year.
According to two blog posts published by Google, there is a difference between the amount that DV360, Google Ad Manager, and Google Ads charge publishers as compared to advertisers; this is because Google charges advertisers on a CPC/CPA basis whereas it pays publishers on CPM and CPC basis.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.