This Week in Digital Advertising Data (July 1st, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • According to a report by OAAA US out-of-home advertising continues to grow by 40.5% year-over-year in Q1 to $1.8 billion. OOH ads, are having a momentum with year-over-year growth rates exceeding 37% in each of the past 4 quarters. In Q1 it was digital OOH that was the key driver of growth, with a 57% increase over the year-earlier period.
  • Do you ever wonder what’s the most used buzzword in the advertising universe? on this Media Ocean market report we found out 1 in 4 respondents will choose “Transparency”, followed by “Cookieless” / “Privacy-safe”. “Future-proof” follows with a 17% of votes, and to my surprise,  “Algorithm” comes in fourth (12%)
  • On the latest State of PR 2022  we find out who is making the decisions about Earned Media Spending (so you know who to contact first) 34% said the CEO is their company’s decision-maker. Following with a 15% the next-most voted decision-maker was the C-Level PR/Communications role. Next comes the C-Level Marketing with a 12% of mentions, same as VP/Director of PR/Communications 12%, and VP/Director of Marketing cited by a 9% of respondents. These results clearly show that a marketing role is making decisions about PR and earned media spend in at least 1 in 5 organizations.
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