This week’s summary of what’s happening in e‑commerce, as seen by the data:
- The IAB released a data-filled report on the in-housing of programmatic ads. Interesting numbers include that programmatic will be 68% of worldwide digital ad spend this year; 85% in the US, and over 80% in most western European countries.
- The same report reports that 21% of companies have moved programmatic ad buying fully in-house and 48% partially in-house.
- Supermetrics summarizes the demographics and targeting data of different platforms, so you can know whom you’re targeting. Facebook’s audience is 54% female and 46% male, for example. 71% of the search market is through Google, and 65% of those surveyed prefer ads that “align with buyer intent.”
- Biden will spend $60 million on digital advertising for the campaign. That spending will be concentrated in 15 states.