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Google Ads Creative Studio and What You Need to Know

Google Ads Creative Studio and What You Need to Know

The times where Google Advertising began with simple text ads nearly 20 years ago is long gone, Traditional, static ad formats are no longer sufficient. Great advertisers are always looking for new ways to engage with their audience and grow their brand. Great advertising and storytelling is a form of art a […]

Read more: Google Ads Creative Studio and What You Need to Know
Is Google Shopping really prioritizing products labeled as “deals” just to improve users' experience?

Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?

Well, kind of an obvious answer to that headline, ain’t it? But hey, let’s not settle down right away. First, let’s dig in a little deeper. Recently, we’ve been seeing a lot of Google Shoppings’ controversial updates, and how they will absolutely affect our whole ad strategy in general. However, […]

Read more: Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?
This Week in Digital Advertising (August 6th, 2021)

This Week in Digital Advertising (August 6th, 2021)

Let’s see what this week’s numbers have to say about digital advertising, shall we? 50% of eMarketer’s survey respondants said that websites using their data in Advertising and Marketing helps them discover more things that interest them, and 44% believed it felt invasive. According to Marketing Charts’ report, 57% of US […]

Read more: This Week in Digital Advertising (August 6th, 2021)
This Week In Digital Advertising Data (July 23rd, 2021)

This Week In Digital Advertising Data (July 23rd, 2021)

Let’s jump right into what this week’s numbers say about digital advertising, shall we? According to eMarketer’s report, influencer marketing spending in the US is set to grow more than 30% this year exceeding $3 billion, and is expected to surpass the $4 billion next year. eMarketer’s survey shows that 93% of […]

Read more: This Week In Digital Advertising Data (July 23rd, 2021)
The Link Between Display Ads And Robo-Advisors

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]

Read more: The Link Between Display Ads And Robo-Advisors
Facebook latest policy updates on Ads about Social Issues, Elections and Politics

Facebook latest policy updates on Ads about Social Issues, Elections and Politics

Facebook says that they are doing their best to improve ad transparency and election integrity throughout their ad campaigns with regard to Ads about Social Issues, Elections, or Politics. In order to achieve this, Facebook has put in safeguards to ensure that anyone running advertising about social issues, elections, or […]

Read more: Facebook latest policy updates on Ads about Social Issues, Elections and Politics
A Google Script that creates your blacklists websites? Count me in!

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]

Read more: A Google Script that creates your blacklists websites? Count me in!
Is a PPC having been fired from a previous job a risk factor for hiring them?

Is a PPC having been fired from a previous job a risk factor for hiring them?

Woah, tough topic to dive into today, ain’t it? But hey, someone has to talk about it. And I love to talk. So let’s say that you’ve published a job offer, interviewed a couple of candidates, and eventually found one that you considered to be your perfect PPC fit. And […]

Read more: Is a PPC having been fired from a previous job a risk factor for hiring them?
Ad Review: When A Display Ad Doesn’t Get It Right

Ad Review: When A Display Ad Doesn’t Get It Right

Since I spend hours upon hours on the internet every day (which one of us doesn’t?), it’s not often that I notice the Display Ads that I come across online. After all, there are several of these ads on each page we visit online and it could drive us up […]

Read more: Ad Review: When A Display Ad Doesn’t Get It Right
This Week in Digital Advertising (July 16th, 2021)

This Week in Digital Advertising (July 16th, 2021)

Let’s jump in and find out what this week’s numbers tell us about digital advertising! According to AdExchanger’s article, GroupM projects the US ad market to grow by 15% in 2021, and global growth forecasts range from 6.4% up to 10.4%. Marketing Charts’ report shows that 55% of marketers are […]

Read more: This Week in Digital Advertising (July 16th, 2021)
When your Ads are not really meant to get you sales

When your Ads are not really meant to get you sales

Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]

Read more: When your Ads are not really meant to get you sales