Should I hire a PPC with a gap between jobs?
Some recruiters believe that the fact that a candidate spent some time unemployed is a red flag, so let’s jump in and find out how true is that, and how to approach this situation with them.
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This Week in Digital Advertising (December 24th, 2021)
With Jingle Bells playing in the background, let’s jump right into what this week’s numbers say about digital advertising. Marketing Charts survey on how advertisers will adjust their campaigns to the cookie-less future shows that 62% of the respondents are planning to spend more on platforms like Facebook, Instagram, Amazon […]
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What Can Make You Click the Ad?
It is quite obvious that the Google display ad business has been flourishing for the past few years. While visiting different websites online, you will get to see multiple ads relevant to your search history, location, and a lot of other factors. Google knows what people like and it has […]
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Key Principles of a Cross-Channel Digital Marketing Strategy
A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.
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Ground Control to Major Tom by David Bowie
This article was first published in Beloved by Clients. Ground Control to Major Tom–a song I just can’t call by its official name “Space Oddity” because the key line in the chorus is too melded into my brain–is an emotionally powerful articulation of a risk of working with any professional: […]
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This Week in Digital Advertising (December 17th, 2021)
This week’s numbers have a lot to say about digital advertising!
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What Makes a Successful Google Display Ad?
Google display network (GDN) has become the largest advertising network available on the Internet today. There cannot be even a single person who doesn’t see various types of google display ads on the Internet unless he/she has been living under a rock for ages. A few days back, I also […]
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Sweet Dreams Are Made Of These by the Eurythmics
This article was first published in belovedbyclients.com It’s so obvious to any digital marketer, it’s almost a truism: the catchier your words are, the more they will stick in people’s minds. It’s hard to find a tautology more direct than that: “if something sticks in people’s minds, it will […]
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This Week in Digital Advertising (December 10th, 2021)
So let’s see what this week’s numbers have to say about digital advertising… Marketing Charts survey on types of influencers shows that 38% of teenagers follow music-related influencers, 36% gaming ones, and 31% celebrities. Marketing Charts report on US CTV ad spending explains that CTV ad spending this year will […]
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Display Ad Analysis: The Makings Of A Good Display Ad
Since we spend hours upon hours together on the internet every single day, it makes sense that we come across dozens of display ads. In most cases, we tend to ignore what a display ad is trying to tell us simply by scrolling past it. This doesn’t mean that the […]
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The Link Between Data Consent And Display Marketing
With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. […]
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