Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

This Week in Digital Advertising (August 6th, 2021)

This Week in Digital Advertising Data (May 27th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

Read more: This Week in Digital Advertising Data (May 27th, 2022)
What Is Supply Path Optimization (SPO) and How Do You Implement It?

What Is Supply Path Optimization (SPO) and How Do You Implement It?

In this article, we will talk about how important it is to have SPO (Supply Path Optimization) to make advertising campaigns successful. Moreover, there should be a proper guide to implement it.

Read more: What Is Supply Path Optimization (SPO) and How Do You Implement It?
How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

In this article, we will talk about the recent revelations about Facebook’s attribution technology – one that has affected advertisers – and how Facebook is trying to tackle this matter.

Read more: How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers
When Display Ads Merit Additional Spending

This Week in Digital Advertising Data (May 20th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

Read more: This Week in Digital Advertising Data (May 20th, 2022)
Why Female Empowerment in Ads Is Important

Why Female Empowerment in Ads Is Important

Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!

Read more: Why Female Empowerment in Ads Is Important
Six Proven Ways to Make Your Display Ad Successful

Six Proven Ways to Make Your Display Ad Successful

This article will talk about six proven ways that can make a digital display ad successful with the help and reference of a display ad I recently came across.

Read more: Six Proven Ways to Make Your Display Ad Successful
What is Programmatic Display Advertising and How to Enhance It?

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

Read more: What is Programmatic Display Advertising and How to Enhance It?
This Week in Digital Advertising Data (July 9th, 2021)

This Week in Digital Advertising Data (May 13th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we? According to some research by Engine Insights, “about three-quarters of American adults either strongly (28%) or somewhat (45%) agree that brands should include female empowerment/feminism in their advertising (…) with a resounding 84% agreeing to some extent with this […]

Read more: This Week in Digital Advertising Data (May 13th, 2022)
Google Doesn’t Allow Ads for Tech Support

Google Doesn’t Allow Ads for Tech Support

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

Read more: Google Doesn’t Allow Ads for Tech Support
How to Deal With Bad Data

How to Deal With Bad Data

Bad data can be a thorn in the side for many modern marketers. But, all isn’t lost when your data turns bad. Here, we discuss a few strategies to help you deal with bad data.

Read more: How to Deal With Bad Data
This Week in Digital Advertising Data (July 2nd, 2021)

This Week in Digital Advertising Data (May 6th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

Read more: This Week in Digital Advertising Data (May 6th, 2022)