Display Network vs. Programmatic Advertising
The online advertising industry is fast-paced and always changing, filled with different options and features that can sometimes get confusing. It is very important to get to know the different tools we have at our disposal, this is the only way we can choose what is best for our campaigns […]
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Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)
The ever-awesome Paul Graham–of LISP and Yahoo Stores fame, and also Jessica Livingston’s husband–recently Tweeted about the Basecamp guys: “They have lots of experience with beef-as-marketing. Apple may not realize what they’re in for.” This is an interesting observation, worth looking into, both in general and in the Display Ad […]
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You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see “learn the easy way Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…” only to click on the link and find out that what happened was completely different. It was normal […]
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This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion
More days have gone by, and more online advertising data there is! Let’s jump in: AdExchanger reports that 59% of Connected TV ad buyers are increasing their CT ad budgets in 2020. A Magna study predicts that online advertising will drop $11 billion in 2020, from $213 billion to $224 […]
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Pro-Tip: Use Extensions on Google Display Ads
It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But did you ever think of adding extensions to your Google Display Ads? Even some of the most experienced PPCs haven’t given this a second thought! […]
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