What qualities should you look for in a PPC?
This article also appeared on Find a PPC. When you want to hire a PPC–particularly to work on display and programmatic campaign-heavy accounts, but these tips apply to all PPCs!–there are a bunch of requirements that it may be helpful to keep in mind during your selection process. At least these […]
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How would Max Weber PPC? (Part II)
We’ve previously analyzed how Max Weber would PPC, but we focused entirely on his approach towards bureaucracy. Today, we’re going to rethink Max Weber as a PPC, but using his more famous idea, that of the Protestant Work Ethic. As always with my reviews here, this is an absurdly over-simplified, […]
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This Week in Online Advertising Data (February 5th, 2021)
Let’s see what interesting numbers there are this week about online advertising: Programmatic/display is the media type most vulnerable to brand risk. US adults spent 7:50 hours/day online, up 15% from 2019. Social commerce in the US should be $36.09 billion in 2020, up 34.8% and accounting for 4.3% of all ecommerce […]
Read more: This Week in Online Advertising Data (February 5th, 2021)
Display ad review: Jerry Snyder’s Promotion
I saw a display ad the other day that was so different than any other display ad I had previously seen and noticed, that I wanted to share it and review it. I was on my phone and, voilà, this ad appeared: Ooooh, Jerry Snyder was promoted! He’s now a […]
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This Week in Online Advertising Data (January 29th, 2021)
Let’s dive in! US adults spent one more hour of time online in 2020 as compared to 2019: 7.5 hours vs 6.5 hours. 54% of members of Gen Z look at memes. (Who is in that other 46?) 65% of CMOs plan to increase their digital ad spend in 2021. Google claims that FLOCs […]
Read more: This Week in Online Advertising Data (January 29th, 2021)
PPC meme fun: on Google Ads Reps’ advice
Happy Thursday Everyone! Here’s some fun, enjoy 🙂
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Responsive Display Ads with Video–An Introduction
Do you remember, gentle reader, a long-ago world of Google Advertising in which there was just a standard search ad, and then you could have display ads in a handful of different sizes, all simple images? That world is as dead as the world in which you don’t need to […]
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This Week in Online Advertising Data (January 22nd, 2021)
Let’s jump in and look at what happened this last week in online advertising data: 52% of marketers say they use Salesforce or Microsoft to track their customer data. SOCi, a local digital marketing platform, raised $80 million in a Series D. Over 70% of marketers think the IDFA tracking […]
Read more: This Week in Online Advertising Data (January 22nd, 2021)
How to create a list of managed placements for Google Ads (aka Adwords)
So a question you might be wondering in your sleep–since this is of course what you dream about late at night!–is: how to create a great list of managed placements to upload to Adwords / Google Ads? Yes, that keeps me up at night. You have no idea! But first, let’s […]
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Announcing the Managed Placements Concierge Program
One of our favorite Google Ads (and more broadly, programmatic ad) tools out there is Managed Placements. Yes, we’re not objective at all in regards to them, but all the praise they get is well-deserved. And the team has asked us to tell the world–or at least our readers–about a […]
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Display Ad Review: Become a Lord for $49.95!
While reading the other day on my phone, I saw this ad and it made me chuckle: I could become a true Scottish Lord for under $50! So, this ad stands out in a few ways: First, it is being displayed on a page which is designed in a way so […]
Read more: Display Ad Review: Become a Lord for $49.95!