Banner tool reviews: How is Flexitive’s banner tool different from all others?
In my last piece, I started a series about ad creation software and I defined the methodology I’m going to use to explore the differences between the most popular banner tools. Today, we’re going to use that system to see how our next subject, Flexitive, is different from other ad […]
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This Week in Online Advertising Data (September 11th, 2020)
Let’s jump in! 51% of all spend will be digital in 2020–the first time ever it is above 50%! B2B digital ad spend will grow 22.6% in 2020 over 2019. Google Shopping ad spend was up 34% in Q2. A 2% tax will be charged, by Google, to Google Ads […]
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Two of the major display ad companies call off their merger
One of the biggest pieces of news in the display and programmatic advertising industry in 2019 was the $2 billion merger of Taboola and Outbrain. But guess what? It’s been called off. Why has it been called off? Covid, market conditions, all the usual. That’s what they tell us. Of […]
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How would Machiavelli PPC? (Part I)
Machiavalli, oh, Niccolò! The man whose reputation has been defamed in successive centuries since he wrote. A more cynical person might suspect he was defamed on purpose precisely because The Powers That Be wouldn’t want anyone to know how effective a guidebook his rules could be. But no, not I; […]
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Ad Review: Automattic’s Search for PHP Developers
As a WordPress freak (self-proclaimed!), I read far too many WordPress sites, including deeply techy, developer-targeted sites Thus it’s not surprising that WordPress targets me for ads to work for them as a developer. Here’s one ad that I saw: Well, I’m not a developer but I am an […]
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