SKAGs: PPC Superpowers Or a Waste of Time?
Single Keyword Ad Groups–known as “SKAGs”–seem to be the greatest PPC search strategy since sliced bread, if sliced bread was a PPC strategy. Yes, Virginia, today we’ll talk about search PPC, even though this blog focuses on display. SKAGs, in short, are what the name says they are: it’s a […]Read all
This Week in Online Advertising Data (October 30th, 2020)
Let’s jump in! 81% of B2B marketers surveyed said that content marketing helped them, up from 75% in 2019 and 68% in 2018. During the first half of 2020, mobile app display ad viewability is up to 70.8%, a 13.6% YOY increase since last year US healthcare ad spend is expected to grow […]Read all
This Week in Online Advertising Data (October 23rd, 2020)
Let’s dive in! Ecommerce accounted for more than 30% of all retail sales in the UK in 2020, so far. In the US, $7 billion will be spent in ads leading up to the presidential election. Covid caused worldwide digital ad spend to drop by an estimated $36.5 billion. 43% of B2B […]Read all
PPC Protect Tool Review: The New Way of Click Fraud Protection
Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We use […]Read all
Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]Read all
The Benefits of a Well-Set Frequency Cap
In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]Read all
Frequency Cap: How Many Impressions are Enough?
I bet you’re familiar with those annoying ads that follow you around when you’re browsing or appear repeatedly when you are watching your favorite online TV show. It is annoying to be stalked by an advertisement. When you surf the internet and you end up seeing the same display ad […]Read all
Canva, More Than Just a Banner Tool
I have been using Flexitive banner creation software for a long time. So, today I thought of trying a new banner creation software that is very popular nowadays, known as ”Canva”. As you might know, I have reviewed several banner tools. I can call it a series now. So, let […]Read all