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Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

Read more: Have you heard about Google Ads scripts?
Should I hire a PPC with no previous experience?

Should I hire a PPC with no previous experience?

In the past few months, we’ve been going on and on about which kind of PPC you should go for, which qualities you should look for in a PPC, the wide variety of work relationships you can have with them, and even the payment arrangements you’d like to use. Every […]

Read more: Should I hire a PPC with no previous experience?
What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory.  The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]

Read more: What These 5 Greek Philosophers Can Teach Us About Business & Marketing.
This Week in Digital Advertising Data (July 9th, 2021)

This Week in Digital Advertising Data (July 9th, 2021)

So let’s jump right into what this week’s numbers say about online advertising! Shall we? According to eMarketer’s forecast, retail ecommerce sales worldwide are expected to climb a further 16.8% this year, to $4.921 trillion. eMarketer’s report on Virtual Reality ads shows that, in a survey made this year, 32% of […]

Read more: This Week in Digital Advertising Data (July 9th, 2021)
In the future, Display Ads will even hunt you in your dreams

In the future, Display Ads will even hunt you in your dreams

Ever since Alexa first came out, I’ve been freaking out about the possibility of a future where technology became so smoothly a part of every single aspect of our life, we just became unable to tell if they were actually being more of a human being than a tech product. […]

Read more: In the future, Display Ads will even hunt you in your dreams
The Ad version of “do as I say, not as I do”

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]

Read more: Ad Review: Analysing An Ineffective Ad
This Week in Digital Advertising Data (July 2nd, 2021)

This Week in Digital Advertising Data (July 2nd, 2021)

Let’s jump in and see what this week’s numbers have to say about digital advertising! eMarketer’s survey shows that 79% of the respondents said they are not likely at all to allow app tracking with Apple’s new tracking standards. According to eMarketer’s report, in 2021, advertisers will increase their upfront […]

Read more: This Week in Digital Advertising Data (July 2nd, 2021)
PPC Meme: On IOS updates ruining marketers lives

PPC Meme: On IOS updates ruining marketers lives

Read more: PPC Meme: On IOS updates ruining marketers lives
Should I pay my PPC hourly or by project?

Should I pay my PPC hourly or by project?

For the last couple of months, we’ve been going on and on about the different possibilities you had whenever facing the situation of having to hire a PPC, and the many aspects to consider before going ahead and doing it. We’ve already dived into the many different types of PPC […]

Read more: Should I pay my PPC hourly or by project?
06 Easy Ways to Improve Your Click through Rates.

06 Easy Ways to Improve Your Click through Rates.

As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to be, […]

Read more: 06 Easy Ways to Improve Your Click through Rates.
Are you ready to have a blacklist of websites for your Ads?

Are you ready to have a blacklist of websites for your Ads?

In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your […]

Read more: Are you ready to have a blacklist of websites for your Ads?