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The importance of keeping your personal and work life (and accounts) separate

Why hire a PPC anyway?

It happens in life that sometimes we are so involved in a situation that we are unable to think about it the same way a person from the outside would. It happens with work, it happens with relationships, it happens with school, and it happens with pretty much anything in […]

Read more: Why hire a PPC anyway?
Have you checked Google’s new update on personalized advertising?

Have you checked Google’s new update on personalized advertising?

If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]

Read more: Have you checked Google’s new update on personalized advertising?
This Week in Digital Advertising Data (December 25th, 2020)

This Week In Digital Advertising (September 10th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? eMarketer reports that, in the last year, Walmart has cornered more than 25% of the US grocery ecommerce market. They also explain that, in 2020, Walmart overtook Amazon in grocery ecommerce, when sales grew by more than 84%, to […]

Read more: This Week In Digital Advertising (September 10th, 2021)
YouTube’s streaming won’t get away from Google Shopping either

YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]

Read more: YouTube’s streaming won’t get away from Google Shopping either
The Relationship Between Phone Usage And Display Ads

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]

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The Link Between Challenges Faced By Display Ads And Content Marketing

The Link Between Challenges Faced By Display Ads And Content Marketing

If you aren’t very familiar with the nuances of content marketing and display ads, you may be confusing these two advertising strategies with each other. After all, how different can two online advertising strategies be? As it turns out, very different, and very similar! These two popular forms of Digital […]

Read more: The Link Between Challenges Faced By Display Ads And Content Marketing
The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

For a couple of months now, we’ve been the audience to a spectacle protagonized by Facebook, and the people in charge of political campaign’s advertising. We’ve seen them go back and forth, we’ve seen Facebook ban ads due to their geographic location, and we’ve seen political advertisers one-up them every […]

Read more: The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
This Week in Digital Advertising (September 3rd, 2021)

This Week in Digital Advertising (September 3rd, 2021)

Let’s see what this week’s numbers say about digital advertising, shall we? AdExchanger’s article explains that Uber expects to clear $300 million in 2022 from ads in its food delivery apps (Uber Eats and Postmates) and the core ride-hailing app, plus physical ads drivers can elect to place on top of […]

Read more: This Week in Digital Advertising (September 3rd, 2021)
Why can’t I hire a PPC even though I keep searching for one?

Why can’t I hire a PPC even though I keep searching for one?

Recently, we’ve been talking a lot about the many aspects to consider before hiring someone, during the interview process, and even some tips to keep in mind after you’ve actually hired a PPC. We’ve dove into different types of PPCs, different types of companies, and even different types of payment […]

Read more: Why can’t I hire a PPC even though I keep searching for one?
When Display Ads Merit Additional Spending

When Display Ads Merit Additional Spending

It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not […]

Read more: When Display Ads Merit Additional Spending
On Google’s path to full strictness: Watch out for strike three!

On Google’s path to full strictness: Watch out for strike three!

There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least […]

Read more: On Google’s path to full strictness: Watch out for strike three!