Marketing Archives - Page 5 of 6 - Google Ads, Display Ads Deep Dive

Client Management Lessons from Song Lyrics, Marketing

Client management lessons I learned from Living on a Prayer by Bon Jovi

@ Morgan F
January 5, 2022
9:45 am

How Jon Bon Jovi predicted inclusive advertising, resource preservation, and process focus.

Display Ad Design, Display Campaign Secrets & Tips, Marketing

Digital Needs of Non-Traditional Families

@ Tabinda S
December 31, 2021
6:29 am

The world is changing, and so should we: let's find out how marketers can be much more inclusive, and increase brand connection with their customers.

Display Campaign Secrets & Tips, Marketing

Key Principles of a Cross-Channel Digital Marketing Strategy

@ Tabinda S
December 21, 2021
9:08 am

A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.

Client Management Lessons from Song Lyrics, Marketing

Client management lessons I learned from Ground Control to Major Tom by David Bowie

@ Morgan F
December 20, 2021
10:41 am

Ground Control to Major Tom--a song I just can't call by its official name "Space Oddity" because the key line in the chorus is too melded into my brain--is an emotionally powerful articulation of a risk of working with any professional: they may get so absorbed into their work that they'll just vanish into space... and love it so much, never return.

Business, Client Management Lessons from Song Lyrics, Marketing

Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics

@ Morgan F
December 14, 2021
1:04 pm

It's hard for me to think of a song that is intrinsically better at marketing than the Eurythmics' Sweet Dreams Are Made Of These. Who that's younger than my parents and older than teenagers doesn't know the entirety of the song's lyrics by heart?

Display Campaigns (General), Marketing

The Link Between Data Consent And Display Marketing

@ Marta Z
December 6, 2021
4:01 pm

With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. After all, there’s a reason why companies like Facebook have come under fire over the years for sharing user data with third parties.

Ad Platforms, Display Campaign Secrets & Tips, Marketing, PPCs and Agencies

The Growing Influence Of Amazon On PPC Marketing

@ Marta Z
November 25, 2021
3:24 pm

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning to realize the potential that Amazon has to boost their brand visibility and consequently, sales.

Ad Platforms, Google Ads (Adwords), Marketing

Is Google going to court for an antitrust investigation?

@ Marta Z
April 30, 2021
1:06 pm

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy one of the first ones in doing something about it? Well, today, we’ll go through a deep analysis on what’s actually going on there, shall we?

Marketing

Is Branded Content the new black?

@ Marta Z
April 9, 2021
1:24 pm

So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new way of advertising has become more and more popular, hence, more and more effective. And that, my friends, is what we are discussing today: The one and only Branded Content.

Ad Platforms, Great Moments in the History of Marketing, Marketing

The Evolution of Conversion Tracking

@ Marta Z
March 30, 2021
1:29 pm

While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for different programs.

Marketing

We are proud of our Women in PPC Experts

@ Marta Z
March 8, 2021
12:38 pm

In celebration of Labor Women’s Day 2021, we want to make sure our very own Women in PPC know how proud we are to have them. Today we’ll be sharing with you what some of our experts are the proudest of, according to their individual interviews (because, you know, some of us do care about what they have to say).

Marketing

Client management lessons I learned from Living on a Prayer by Bon Jovi

Digital Needs of Non-Traditional Families

Key Principles of a Cross-Channel Digital Marketing Strategy

Client management lessons I learned from Ground Control to Major Tom by David Bowie

Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics

The Link Between Data Consent And Display Marketing

The Growing Influence Of Amazon On PPC Marketing

Is Google going to court for an antitrust investigation?

Is Branded Content the new black?

The Evolution of Conversion Tracking

We are proud of our Women in PPC Experts

Categories

Say hi or ask us anything!