Display Campaign Secrets & Tips

How To Deal With Problematic Content In Display Advertising

When most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult to imagine that immensely popular marketing tools such as Display Ads could cause any harm. Think about it, there’s only so much damage that an image or illustration featuring promotional text can do…..right? Right….?

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of watching Instagram Reels every day and how much time I inevitably end up wasting on them. The response I then received from her went something like, ‘You think you’re wasting time on your phone? The other day I checked my screen time and it turned out to be 10 hours!’

When Display Ads Merit Additional Spending

It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not you may end up spending a lot more on this form of advertising than you’d have taken into account. So the question inevitably arises: when is such additional spending required or justified?

Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising

Now more than ever, it’s difficult for companies that advertise their products and services online not to fall prey to ad fraud. The schemes of those who attack Display Ads and other kinds of digital ads are difficult to thwart, even with the best advertising experts on the job. Moreover, getting rid of fraudulent ads and keeping consumer data safe takes up a significant amount of money. So how do you navigate these issues without necessarily burning a hole in your pocket? Let’s find out.

When your Ads are not really meant to get you sales

It seems we are facing an era where Ads are just not all about sales; but why would I take out an Ad if it wasn’t for sales purposes? Well, that’s what we’ll be discussing in-depth today fellas. 

06 Easy Ways to Improve Your Click through Rates.

As you may already know, click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. In this article, we are not going into the details of it, however, if you are interested you can check it out here. In today’s post let’s talk about a few ways we could look at to improve our CTR Rates and achieve a balanced click to impressions on our campaigns.

Are you ready to have a blacklist of websites for your Ads?

In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your Ad linked with. The placement that you choose says a lot about your brand, and about its whole image, which is why publishers care so much about it and about figuring out the best way to do it. And this is not just about carefully choosing the audience you’ll target, but also where you are going to meet them. 

How Gender Identity Can Influence A Display Ad Campaign

It's no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it work in the first place? Well, I'm here to discuss exactly that. A lot more than that but we'll get into those details shortly.

How To Beat Banner Blindness

No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours and hours of our precious time on the internet every day even though we have limited attention spans. This causes more than just Ad Fatigue, it causes Banner Blindness as well.

Using Countdown Timers In Display Ads

The other day I was browsing different online shopping websites during my time off (as one does) and came across a countdown timer on a Display Ad for a clothing and accessories website. That got me thinking: how effective are these timers at bringing in more potential customers? Never mind how effective they are, let’s start with: are these timers effective at engaging audiences and increasing conversion rates? Let’s dig in a little to find out.

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our browsing history.