In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your Ad linked with. The placement that you choose says a lot about your brand, and about its whole image, which is why publishers care so much about it and about figuring out the best way to do it. And this is not just about carefully choosing the audience you’ll target, but also where you are going to meet them.