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- 81% of B2B marketers surveyed said that content marketing helped them, up from 75% in 2019 and 68% in 2018.
- During the first half of 2020, mobile app display ad viewability is up to 70.8%, a 13.6% YOY increase since last year
- US healthcare ad spend is expected to grow by 4.2% to hit $9.5 billion.
- Worldwide media ad spend is expected to decrease by 4.5% in 2020 to reach $614 billion. China’s is supposed to increase by 0.3%.
- CPMs from political ad buyers are 20–25% higher than for non-political ad buyers this election season, InMobi reports.