This week’s online advertising data has some interesting notes. Let’s jump in:
- Zenith released a lot of of data about ad spend in 2020, online and off, around the world. Notable is that online display ad spend will be about $21.1 billion (down 1% from last year) and social media spend at $36.5 billion (also down 1%). Digital ad spend will also be 50% of all ad spend, and 55% in 2022. Digital ad spend overall will be down 2% in 2020 as compared to 2019.
- Forrester, on the other hand, reported this week that ad spend will be down 25% in 2020 and the industry will lose 52k jobs, although the article implies that that overwhelmingly is cutting contracts with large agencies, with smaller agencies likely benefiting.
- App analytics platform AppsFlyer reported that 3.8% of paid gaming app installs are fraudulent, while 32% are in non-gaming categories, with finance apps having the highest fraudulent install rate, at 48%, with travel apps in second place at 45%.
- SEMRush reports that half of all Google Ads advertisers spend under $1,000 per month.