This Week in Digital Advertising (October 1st, 2021)

So let’s see what this week’s data has to say about digital advertising, shall we?

According to eMarketer’s study on users per social media platform, with 78.7 million monthly US users in 2021, TikTok positions itself ahead of Twitter and gaining on Snapchat, yet still behind Facebook and Instagram.
eMarketer’s report explains that, in 2021, UK digital ad spending will grow by 16.8% to £19.23 billion ($24.66 billion), and that retail will contribute by 20.7% to that total.
Marketing Charts’ survey to local ad agencies found that about 9 in 10 (88%) offer at least one digital marketing service for their clients, with social media being the most popular offering.
AdExchanger’s article explains that media buyers increased their ad spend on connected TV during this year’s upfronts by almost 50%, reaching $4.5 billion of CTV spend.