Let’s jump in and find out what this week’s numbers tell us about digital advertising!
- According to AdExchanger’s article, GroupM projects the US ad market to grow by 15% in 2021, and global growth forecasts range from 6.4% up to 10.4%.
- Marketing Charts’ report shows that 55% of marketers are using social data to understand their target audience, 32% to analyze trends, and 29% to assess campaign performance.
- eMarketer’s podcast reports that 72% of US publishers have used Google Ads manager as their main SSP in the last 12 months, followed by Amazon publisher services, chosen by 46%.
- According to The Drum’s article on ad investment, global ad spend for Q1 2021 grew 12.5% and 23.6% in Q2 to $157.6bn.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.