Let’s jump in!
- Tik Tok lost $10m in revenue in August due to advertisers canceling due to the uncertainty of their situation.
- 40% of consumers say they want ads to provide them an “escapism” from their current troubles, and 26% support ads showing their support for helping improve the crisis.
- Youtube got 21% of all in-house OTT ad spend. Plus, as of August 19th, Paypal spent $150m on Youtube ads so far this year.
- Out of Home (“OOH”) advertising was down 45% YOY. I’m shocked it’s only 45%, considering how most of the world has spent most of 2020 sitting in their houses. But it was still a $1.48 billion market in Q2.
- 73% of “marketing decision makers” outsource their digital marketing and social media to agencies. And 55% with copywriting and design, 52% with public relations, and also 52% with media planning.
- Programmatic ad spend will double this year, and grow from $31.3m to $106.5m by 2022.
- Consumer electronics ad spending will increase 18% in 2020, while overall ad spending is increasing by 1.7%.
- Digital ad spending in the UK will grow 0.3% in 2020 to £15.08 billion.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.