Let’s see what this week’s numbers say about online advertising, shall we?
- LinkedIn Sales Navigator gives businesses new insights on how much interest their accounts spark. Lindsey Edwards, vice president of product management at LinkedIn wrote in a blog post “Top sales performers spend 10% less time selling. This seems counterintuitive, especially in this uncertain macroeconomic environment, when 68% of organizations reported that they missed their sales targets in July 2022. But, it’s actually a simple trick. Top sellers excel because they invest a significant amount of their time upfront in a sales cycle, not only understanding the ‘who’ and ‘what’ behind buying decisions, but, more important, the ‘when’ and ‘why’—and the most effective way to do this is by using critical buyer intent signals.”
- According to eMarketer, the US travel industry is well on its way to a full recovery from 2020’s pandemic-driven plummeting. Travel industry businesses upped their digital ad budgets by 42.7% last year, and a 22.5% boost for this year is predicted.
- Instagram brand post reach rates are declining. According to Socialinsider’s analysis, average post reach rates on Instagram have declined by almost 20% over the course of this year. Even more so, the reach rate on Instagram has dropped by 29% compared to last year’s values. Instagram’s latest monthly average of 13.51% in July though, is still well above the comparable figure for Facebook, which was 8.6%. That in itself was down by almost 8% from January’s 9.31%, and marks an even greater drop from 10.43% in August of last year.