Boys & girls, let’s look at this week in online advertising data:
- Disney was the biggest spender on Facebook ads in the first half of the year, having spent $211.8 billion on ads.
- 74% of consumers say they prefer ads that are on subject with the content on the page.
- In-app video ads are watched to the end 79% of the time.
- Programmatic digital advertising to hit $63 billion this year, and that’s 84.5% of digital display ad spending.
- Telcos to increase their digital ad spend by 12% this year to hit $14 billion.
- Magna estimates that digital ad spend increased 5.7% YOY during the first half of the year.
- Digital ad spending on travel will be $3.24 billion in 2020, a 41% YOY decline. Who here is surprised?
- Digital radio ad spending to hit $3.72 billion in 2020.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.