Let’s jump right in and see what this week’s numbers say about digital advertising!
- Marketing Charts’ survey of 350 respondants shows that 67% of marketers report having replaced a marketing technology application in the past year. 24% report having replaced marketing automation, 23% email distribution and CRM technologies, and 19%attribution or business intelligence.
- eMarketer reports that US B2B tech ad spending increased by 50.3% in 2020. They also forecast that by 2023 growth will slow to 15.9% over the previous year and hit $4.74 billion.
- eMarketer’s study forecasts that the US programmatic digital display ad market will pass the $100-billion mark by 2022, as third-party cookie deprecation looms closer.
- According to AdExchanger’s article, Reddit could clear $350 million in ad revenue this year.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.