Two noteworthy pieces of news this week:
- Digiday reports that while scam ads are usually 5% of all online fraud, they now represent 20%. This is unlikely due to other types of fraud going down, but rather scam ads booming during the all-e-commerce-all-the-time era we’re now in.
- IAS shared the results of a survey in which consumers revealed that they prefer targeted advertising based on: their purchase (35%) and browsing histories (34%), but not their demographic statuses, like life cycle (19%), or jobs (15%).
- CheckPoint reports that more than 30k Coronavirus domains have been registered of which 131 (0.4%) are “malicious” and 2,777 (9%) are under investigation.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.