This Week in Digital Advertising Data (October 30th, 2020)

Let’s jump in!

  • 81% of B2B marketers surveyed said that content marketing helped them, up from 75% in 2019 and 68% in 2018.
  • During the first half of 2020, mobile app display ad viewability is up to 70.8%, a 13.6% YOY increase since last year
  • US healthcare ad spend is expected to grow by 4.2% to hit $9.5 billion.
  • Worldwide media ad spend is expected to decrease by 4.5% in 2020 to reach $614 billion. China’s is supposed to increase by 0.3%.
  • CPMs from political ad buyers are 20-25% higher than for non-political ad buyers this election season, InMobi reports.
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