This Week in Digital Advertising Data (October 2nd, 2020)

Let’s jump in!

  • 58% of “ecommerce leaders” say they are making user retention a 2020/2021 priority.
  • 70% of ecommerce sites say they don’t know if their 2021 digital ad budgets will be higher, lower, or comparable to what they are today.
  • Retail sports podcasts have an all-in-all conversion rate for ads on podcasts of 3.36% and that’s the highest category. Personal finance is second highest (2.56%)  and then credit cards (2.53%). Industry average is 1.13%

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