Let’s jump into today’s data!
- Roku (the video streaming company)‘s revenue increased 78% YOY to $319 million in Q3.
- The Trade Desk’s revenue increased in Q3 to $216 million, a 32% YOY increase, including their Connected TV revenue increasing 100% YOY.
- Streaming video is now 25% of time spend online but 12% of ad spend.
- California passed the CCPA 2.0 with 56.1% of the vote.
- Most sales and marketing professionals try to contact or follow-up a lead 3–5 times before giving up. Almost 37% say that email is their most successful reach-out channel, just about tied with calls (36%).
- 42% of adults say that in a pandemic era, they want ads for products that will increase their comfort, happiness, or well-being.
- TikTok is the most popular social platform for teens, overtaking Instagram.
- Advertisers will spend $60 billion on paid search in 2020, up 5.9% YOY.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.