Happy Black Friday everyone, and let’s go!
- Facebook CPM’s increased by 38% between September and November.
- 44% of digital marketers say they have an attribution strategy, and 47% of them said the hardest source for tracking revenue attribution is social media.
- 29% of Instagram ad spend was on Stories, up from 22% in the first half of the year.
- Social media ad spending will increase by 11.4% to about $40 billion in 2020.
- Youtube ads reach 215 million Americans, 74% of the population.
- Amazon’s revenue growth from on-platform ads will be 41% in 2020.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.