Let’s see what this week’s numbers say about online advertising, shall we?

• The latest survey results from Morning Consult indicate that 17% of respondents believe that the personal data they share online can be used by companies without their permission. In addition to this in one study, only 24% of marketers said that they believed that they needed to obtain consumers’ consent to share their data with other companies. Anyways, 70% of people believe that the personal data they share online belongs to them and companies need their permission to use it.
• According to these survey results from Quantilope, 55% of US adults report being somewhat willing to pay for a subscription to skip ads on various platforms. Surprisingly, a full 43% of respondents said they either enjoy (27%) or love (16%) ads on websites.
• On the recent 13th Annual B2B Content Marketing report from the Content Marketing Institute and MarketingProfs, sponsored by ON24, 64% of B2B content marketers are quite confident that they differentiate their content from the competition.  According to this, the most common way to make a difference is by producing better quality content, as cited by 83% of the respondents.