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- Search engine paid ad spend to grow 5.9% in 2020.
- Ad fraud to reach $35 billion in 2020, including 14% of paid search and social spending.
- LiveRamp grew its revenue by 16% YOY to $105 million.
- Connected TV ad spending will hit $8.11 billion in 2020 and $11.36 in 2021.
- 26% of Sponsored Brands ad spend on Amazon during Q3 was spent on video ads.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.