Let’s see what this week’s numbers say about online advertising, shall we?
- Young people in the US are replacing physical world activities with online experiences, according to Deloitte’s 2023 Digital Media Trends report. From more than 2,000 US consumers, half (50%) of Gen Zers and Millennials combined said they believe that online experiences are meaningful replacements for in-person experiences, and a similar share (48%) said they spend more time interacting with others on social media than in the physical world. Only about one-fifth of older respondents combined felt the same way.
- This year’s Google I/O developer’s conference put AI front and center as Google reinvented its key services and products to integrate generative AI into nearly every aspect of its business. Check out the 3 key takeaways detailed in a report by eMarketer :Google is pouring AI into all of its businesses, Search, ads, and services are getting supercharged, while Google announced AI content-sniffing tools, watermarking and metadata for images—which no other AI companies are currently using.
- Consumers in the US spend less than half of their media time with ad-supported media, and in a few years they’ll be joined by consumers around the world, according to the Global Consumer Media Usage Forecast 2023-2027 from PQ Media. Within the US, ad-supported media accounted for 45.7% share of media time last year. Fast forward to 2027, and PQ Media expects that decline to continue, with ad-supported media comprising just 41.5% of US consumers’ media time. On a global level, PQ Media reports that consumers worldwide spent 53.7% of their media time with ad-supported media. That figure is down from 58.5% share in 2017, and should drop below the majority threshold (49.2%) in 2027.
