This Week in Digital Advertising Data (March 5th, 2021)

Let’s look at this week’s numbers all about online advertising! Let’s go:

  • Jungle Scout, a tool to help Amazon Sellers sell their stuff, raised $110 million.
  • 65% of Buzzfeed’s ads use first-party data for targeting.
  • In fact, Buzzfeed’s numbers turn out to be precisely the industry average in this regard, 65%!
  • Pinterest’s revenue (almost entirely ads!) was $707 million (up a whopping 76% YOY!) in Q4.
  • 24% of consumers say they have made a purchase as a result of an Out of Home ad.
  • Brand posts on Instagram have 4x the engagement as compared to brand posts on Facebook or Twitter.
  • 28% of millennials used social media to help made a decision purchase.
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