Let’s see what this week’s numbers say about online advertising, shall we?

• According to a report by Comscore, as time spent online has risen in the past 3 years, social media has taken an increasingly smaller role. Among adults, 15% of time spent online in December 2022 was spent with social media. That represents the third consecutive year-over-year decline, down from 22% share in December 2019. Other interesting highlights: the internet universe has grown to 239 million adult digital users, that is 91% of the population, and of the 23 trillion minutes spent online last year, 81% share were mobile-only versus 19% desktop-only, with mobile’s share growing from 78% in 2019.
• Recent research from Informatica, shows that data leaders said they need at least 5 data management tools. A majority (55%) of the respondents to that study also said there are more than 1,000 sources of data at their organization, making the need for those tools understandable. Now, according to a survey from Lytics. marketers continue to increase the number of data sources they use. This reflects the importance that data-driven marketing has taken on, almost 3 in 4 (71% of) marketers plan to increase their data / technology budgets this year,
• Amazon and Google continue to be the top sources of inspiration for Millennials’ product and brand purchases, according to Roth MKM’s 2023 Millennial Survey. 2,500 American Millennials (ages 22-42) surveyed for the report put Amazon at the top of the list when asked the most important places they look for ideas on products or brands to buy, but Google and old-fashioned word-of-mouth follow the retail giant very closely.
• Good news! According to recent data from Jungle Scout, inflation rates are slowing down, and consumers are becoming slightly less likely to say that their spending has been affected