This Week In Digital Advertising Data (March 17th 2023)

Let’s see what this week’s numbers say about online advertising, shall we?

  • Data-driven marketing has become super important, and almost 3 in 4 (71% of) marketers plan to increase their data / technology budgets this year, according to a survey from Lytics. The 100 go-to-marketers polled will also be making numerous changes to their data strategies. 58% will be adding new software and tools, while 56% will be updating their data infrastructure. 85% expect their marketing and advertising budgets to grow, including more than one-third (36%) who predict an increase exceeding 10%.
  • According to recent research from Informatica, data leaders said they need at least 5 data management tools. A majority (55%) of the respondents to that study also said there are more than 1,000 sources of data at their organization, making the need for those tools understandable.
  • Recent research by  Morning Consult  shows that Gen Zers turns to TikTok for news, with 1 in 7 (14%) saying they use the platform to research major news events. This makes them more likely to turn to TikTok than YouTube (13%), with no other social platform breaking the double-digit mark. Surprisingly, 36% of Gen Z adults and Millennials (combined) said they pay for at least 1 online news subscription.
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