Let’s see what this week’s numbers say about online advertising, shall we?
- According to the latest annual edition of The Infinite Dial, Facebook continues to be the most widely-used social media brand among Americans ages 12 and older, with 61% reporting its use. Other social platforms also remains unchanged, with Twitter and Snapchat with 27% of respondents. Pinterest’s 31% also same as last year, while the 44% using Instagram is within the 43–46% range set in the previous 2 years. LinkedIn, has gone up to 26% in this survey from last year’s 21%. TikTok has gone down this year to one-third (33%) slightly down from 36% last year. The biggest rise was Discord, with 1 in 5 respondents (20%) report usage, up from about 1 in 8 (13%) last year.
- Latin America will outpace the world in digital ad spending and ecommerce sales gains this year, as both metrics rise by double digits. eMarketer’s report concludes reliance on search engines and linear TV will wane as Latin American marketers invest in ad formats that are likely to deliver higher returns.