This Week in Digital Advertising Data (June 4th, 2021)

Let’s see what this week’s numbers say about Digital Advertising, shall we?

According to AdWeek’s survey on Gen Z and millenial shoppers, 61% of intervieweds say that online ads help give them new ideas for items to buy later, while 42% have actually clicked on a sponsored ad.
As said by AdExchanger, Opera Ads have seen a 130% jump in revenue in the past two years, and are expected to reach more than $80 million in revenue this year.
Marketing Charts’ study shows that the CTR for retail Facebook ads increased 6% year-over-year in 2020 to 1.32%.
Marketing Charts’ research on Facebook and Instagram Ads found that 77% of B2B and B2C marketers used retargeting as a part of their advertising strategies.
eMarketer’s report states that, in May 2020, 65% of business-to-consumer (B2C) marketing executives worldwide expected to spend more on affiliate, or partner, channel marketing in 2021.
In March 2021, spending on LCD display and print ads in elevators rose by 27.1% and 89.6% year-over-year, respectively, as said by eMarketer’s article.