Let’s see what this week’s numbers say about online advertising, shall we?
- According to a survey by Digital Commerce 360, half (48%) of respondents shop via social media. Facebook topped the list, with 65% of respondents placing it within their top 2 platforms. YouTube has broader reach but was cited by fewer respondents (45%).
- In Gartner’s State of Marketing Budget and Strategy CMOs around the world are splitting their budgets between brand awareness and engagement (50.1% share) and performance media (49.8%) And while those in the US continue to prioritize digital over traditional advertising in terms of spending growth, Gartner’s study reveals a rebound in offline ad spend. More than 400 CMOs surveyed around the world estimated that they allocate 44% of their budgets to offline channels.
- What does a CMO need to know about personalization, and how can they elevate their company’s approach? Check out this eMarketer report . More than half (54%) of marketers worldwide reported better brand engagement because of increased personalization efforts.