This week’s online advertising data has some interesting notes. Let’s jump in:
- Zenith released a lot of data about ad spend in 2020, online and off, around the world. Notably online display ad spend will be about $21.1 billion (down 1% from last year) and social media spend at $36.5 billion (also down 1%). Digital ad spend will also be 50% of all ad spend and 55% in 2022. Digital ad spends overall will be down 2% in 2020 as compared to 2019.
- Forrester, on the other hand, reported this week that ad spend will be down 25% in 2020 and the industry will lose 52k jobs, although the article implies that they are cutting contracts with large agencies, with smaller agencies likely benefiting.
- App analytics platform AppsFlyer reported that 3.8% of paid gaming app installs are fraudulent, while 32% are in non-gaming categories, with finance apps having the highest fraudulent install rate, at 48%, with travel apps in second place at 45%.
- SEMRush reports that half of all Google Ads advertisers spend under $1,000 per month.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.