This Week in Digital Advertising Data (July 2nd, 2021)

Let’s jump in and see what this week’s numbers have to say about digital advertising!

• eMarketer’s survey shows that 79% of the respondents said they are not likely at all to allow app tracking with Apple’s new tracking standards.
• According to eMarketer’s report, in 2021, advertisers will increase their upfront CTV video ad spending by almost 50% y-0-y to $4.51 billion.
• Also reported by eMarketer, ad spend in iOS has dropped since App Tracking Transparency took off, representing 43.84% of ad spend in operating systems in February, and just 29.71% in June.
• Marketing Charts study indicates that 56% of advertisers are planning to increase their spend in podcast Ads, 49% in mobile e-commerce Ads, and 41% in social media Ads.
• Ad Exchanger’s article explains that the sell-side platform Magnite acquired the connected TV ad server SpringServe for $31 million.