This Week in Digital Advertising Data (July 24th, 2020): Facebook Ad Revenue Down 31%

Boys and girls, let’s jump right in to this week’s online advertising data.

  • Twitter’s ad revenue in Q2 has dropped by 23%, that is $562 million.
  • Facebook’s ad revenue is down by 31.6% as well in Q2. It’s interesting that Twitter’s drop is due largely to the changing economy, and the difference between that and Facebook’s number is likely the boycott.
  • eMarketer estimated that the Latin American online ad market from 2015 to 2020 increased from $4.18 billion to $9.33 billion.
  • In the UK, digital video ad spending is poised to increase by 15% in 2020.
  • Online ad spending in China is set to grow 5% in 2020 as well.
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