Boys and girls, let’s jump right in to this week’s online advertising data.
- Twitter’s ad revenue in Q2 has dropped by 23%, that is $562 million.
- Facebook’s ad revenue is down by 31.6% as well in Q2. It’s interesting that Twitter’s drop is due largely to the changing economy, and the difference between that and Facebook’s number is likely the boycott.
- eMarketer estimated that the Latin American online ad market from 2015 to 2020 increased from $4.18 billion to $9.33 billion.
- In the UK, digital video ad spending is poised to increase by 15% in 2020.
- Online ad spending in China is set to grow 5% in 2020 as well.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.