Let’s dive in!
- US adults spent one more hour of time online in 2020 as compared to 2019: 7.5 hours vs 6.5 hours.
- 54% of members of Gen Z look at memes. (Who is in that other 46?)
- 65% of CMOs plan to increase their digital ad spend in 2021.
- Google claims that FLOCs (their cookie alternative) are 95% as effective as cookies. Cough, cough, cough.
- $2.6 billion is Taboola’s target valuation for its IPO.
- 43% of adults say they expect low standards from advertisers.
- 36% of Americans say watching Youtube is the same as watching TV.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.