This Week in Digital Advertising Data (January 29th, 2021)

Let’s dive in!

  • US adults spent one more hour of time online in 2020 as compared to 2019: 7.5 hours vs 6.5 hours.
  • 54% of members of Gen Z look at memes. (Who is in that other 46?)
  • 65% of CMOs plan to increase their digital ad spend in 2021.
  • Google claims that FLOCs (their cookie alternative) are 95% as effective as cookies. Cough, cough, cough.
  • $2.6 billion is Taboola’s target valuation for its IPO.
  • 43% of adults say they expect low standards from advertisers.
  • 36% of Americans say watching Youtube is the same as watching TV.
Related Posts