This Week In Digital Advertising Data (January 20th, 2023)

Let’s see what this week’s numbers say about online advertising, shall we?

  • 3 growing areas you should pay attention to in 2023: US mobile app install advertising spend increased nearly 25% last year and will increase another 15.5% this year.  US social network users to spend an average of 1 hour and 46 minutes across all the platforms they use, up from 1 hour and 23 minutes in 2019 and US grocery click-and-collect ecommerce sales will grow 15.1% to reach $56.48 billion, according to eMarketer.
  • In this report from the CMO Council and SAS, Artifical intelligence is one of the key technologies in which marketers are investing to address the digital customer journey as digitalized customer journeys impact CX strategies. Moreover, AI is also used to improve CX by uncovering frequent customer journeys (47%), improving omnichannel messaging (45%) and for personalization, even hyper-personalization (40%).
  • TikTok employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,”according to current and former employees of the platform as well as documents reviewed by Forbes. This suggests TikTok isn’t as algorithmically driven as many have previously thought.
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