Let’s see what this week’s numbers say about online advertising, shall we?

  • According to eMarketer, digital ad spending growth has decelerated, but it’s predicted to reach 10.5% year over year growth rate in 2023. The slower new normal will still entail double-digit annual increases in the coming future.
  • Big numbers: According to eMarketer’s forecast, Netflix will hit 172.2 million US viewers in 2023, TikTok is finally catching up, with 102.4 million users averaging 47 minutes per day with the platform.
  • In last month’s MAGNA forecast calls for 4.8% growth in global ad spend this year, following a 6.6% increase last year. Both are downward revisions following a June 2022 prediction of 6.3% and 9.2% year-over-year increases, respectively.