This Week in Digital Advertising Data (February 5th, 2021)

Let’s see what interesting numbers there are this week about online advertising:

  • Programmatic/display is the media type most vulnerable to brand risk.
  • US adults spent 7:50 hours/day online, up 15% from 2019.
  • Social commerce in the US should be $36.09 billion in 2020, up 34.8% and accounting for 4.3% of all ecommerce sales.
  • In 2020, UK programmatic direct ad spending totaled £4.55 billion ($5.81 billion), up £0.48 billion ($0.62 billion) year over year. PMP ad spending in the UK grew by £0.12 billion ($0.15 billion) in 2020 to £1.15 billion ($1.47 billion).”
  • Engineers are most likely to complete a form for a white paper online (44%).
  • US viewers watched 23 hours/month of Youtube, followed by 5.7 hours/month for Netflix.
  • Digital represents 40% of professional services user acquisition, up from 33% in 2019. Also, professional services’ firms % of revenue dedicated to marketing went up from 8% to 15% over the same time.
  • SpotX acquired by Magnite for $1.17 billion.
  • Alcohol is the only major retail sector that spends more on TV advertising than digital advertising (44% vs 30% of spend).
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