This Week In Digital Advertising Data (February 3rd, 2023)

Let’s see what this week’s numbers say about online advertising, shall we?

  • According to eMarketer‘s report on Europe’s Social Media Outlook for 2023 Western Europe will account for just 8.7% of Facebook users worldwide in 2023. But the region will more than pull its weight among Instagram, Snapchat, TikTok, and Twitter users, with double-digit shares of the global totals.  The major worldwide social platforms will move in different directions when it comes to user growth in 2023.
  • In the US, for 2023, TikTok will become the third social network, along with Facebook and Instagram, to surpass 100 million monthly US users—provided US lawmakers or regulators allow.
  • Results from The Marketers’ Toolkit 2023 , on platforms prioritized by Marketers in 2023,  76% of the 1,700+ marketing executives who responded to the survey said they expected to increase their investment in TikTok this year, while an additional 20% will keep it steady and just 4% plan to cut back. This makes TikTok the platform for which the largest share of respondents plan to up their investment, same as last year.
  • According to Marketing Charts about 1 in 3 marketers say they could be using more channels, and if it were up to media agencies, they’d be turning to emerging digital media ones. In Criteo’s recent report, roughly 9 in 10 media agency professionals – including 94% in the US – agreed that their brand clients should be exploring new digital media channels. Retail Media being the most promising one, considered “good” or “very good” for return on ad spend (ROAS) by 8 in 10 media agencies globally.


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