Let’s see what this week’s numbers say about online advertising, shall we?
- According to a recent study from Chief Marketer in association with OneTrust.B2B marketers use content for a variety of reasons, including demand generation and CX improvement, and accordingly have made content a key priority for budgets this year. B2B marketers overwhelmingly believe that content marketing produces the leads with the highest ROI, as cited by 62% of respondents. Followed by live events (41%) and email (39%) the next-most commonly cited channels.
- Continuing with content and creator’s economy, this year it could be a more than $100 billion industry, but market sizing is difficult. One commonly cited figure sizes the creator economy at $104.2 billion in mid-2022. Meanwhile, the leading companies across the top 10 types of creator economy services collectively brought in roughly $9.50 billion in revenues in 2022, per influencer marketing software company NeoReach.