Let’s dive into this week’s online advertising data:
- Digital will account for half of all ad spend this year.
- GroupM predicts that the 2020 ad spend will be $215 billion, down 8.8% from the previous year.
- $17 billion is the size of the retail ad market, that Walgreens is now getting.
- Google, Facebook, and Amazon get 2/3rds of all ad spend.
- $10.8 billion was spent on Cyber Monday this year.