Let’s jump in!
- Half of retailers say they plan to increase their social media advertising in 2021.
- 79% of manufacturers used video in their digital advertising.
- 21% of video advertisers say they are targeting the right audience online.
- Mobile ad spend will hit $156.38 billion in 2023.
- 41% of media buyers said privacy is their top challenge in 2021.
- CTV ad spend is up 25% YOY in the USA.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.