Let’s see what the numbers tell us this week!
- 39% of consumers say they will increase their DOOH (“Digital Out-Of-Home”) spending this year.
- More of YouTube’s viewership will be on Connected TV’s: “We expect YouTube’s gross US CTV ad revenues to reach $2.89 billion this year, accounting for more than one-third (35.7%) of total US CTV ad spending. By 2022, YouTube’s US CTV ad revenues will reach $5.45 billion, and its share of US CTV ad spending will increase slightly to 38.7%.”
- Digital ad spend better than forecasts:
- PubMatic raised $118 million in an IPO.
- Connected TV is now viewable by 190 million people in the USA (60% of the population). Wow, I keep on thinking that the US population is 250 million, the classic number from my childhood, but that was long ago!
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.