Let’s see what the numbers tell us this week!
- 39% of consumers say they will increase their DOOH (“Digital Out-Of-Home”) spending this year.
- More of YouTube’s viewership will be on Connected TV’s: “We expect YouTube’s gross US CTV ad revenues to reach $2.89 billion this year, accounting for more than one-third (35.7%) of total US CTV ad spending. By 2022, YouTube’s US CTV ad revenues will reach $5.45 billion, and its share of US CTV ad spending will increase slightly to 38.7%.”
- Digital ad spend better than forecasts:
- PubMatic raised $118 million in an IPO.
- Connected TV is now viewable by 190 million people in the USA (60% of the population). Wow, I keep on thinking that the US population is 250 million, the classic number from my childhood, but that was long ago!
