Let’s see what this week’s numbers say about online advertising, shall we?
- According to an eMarketer report on Ads Measurement for 2022 US advertisers are mainly dissatisfied with their campaign measurement across media types. Except 38% who are satisfied with their digital video measurement solutions.
The Drum forecasts that Asia Pacific advertisers will waste $137.4m in digital ads from January to March 2022. This digital ad spend wastage will surpass the Australian one. The most digital ad spend will be wasted on Facebook, at $53m, followed by Google at $45m, LinkedIn at $28m and Bing at $10.7m.
- A Treasure Data/Advertiser Perceptions survey, shows that many organizations are turning to customer data platforms (CDPs) to defend themselves from misleading data. Currently 63% of marketers are using CDPs to personalize digital campaigns and unify data and customer profiles. Another 60% use CDPs to map out customer journeys.